About · External Lens
Three seats. One read on your business.
I have run companies, invested in them, and been brought in from the outside to fix them. Most consultants have one of those. I have had all three, and that is the lens every engagement runs through.
02 · Where the read comes from
My name is Silvija Gelevski
I have signed payroll, missed forecast, hired the wrong person, and rebuilt the team after firing them. The three seats compound. That is the whole point.
Three times as CEO. Nearly two decades running teams.
iVote, election management systems and custom IT for UNDP, OSCE, and USAID. EPISTUM E-Learning, 265+ projects across 25+ countries for the World Bank, UNICEF, and other international agencies. WinHarq, an AI agent practice for SMEs, because you cannot credibly advise a company on digital transformation without building and running the technology yourself. Before that, nearly a decade at TechMeetups, growing a 17-city network across the UK, EU, and US with clients including American Express, Prodyna, GetApp, and TATA.
Angel investor. Advisor. Board member.
My own capital into early-stage companies. Money on the line changes what you notice and what you are willing to say. That instinct does not switch off when I am sitting across from your leadership team instead of a cap table. Also advisor and board member to a handful of other organisations.
External Lens is where the other two lenses meet a real methodology.
Every diagnostic, every structure rebuild, every training program is evidence-based, backed by a dual Executive MBA (University of York and University of Strasbourg). The read comes from having actually run the business, not from a slide template.
03 · Why this matters for you
Most advice comes from one seat.
A consultant who has never run a company can hand you a framework, but not the judgment for when to break it.
An investor who has never advised can spot a good number but not always why it is wrong.
An operator alone can tell you what worked for them once, not what would work for you.
I bring all three to every engagement. That is not a tagline. It is the actual reason External Lens exists.
More on the founder behind External Lens at silviconsulting.com.
04 · Beyond client work
I speak regularly at international events on AI, entrepreneurship, and building high-performing teams for how business works now. TV interviews and public speaking on AI, digitalisation, and the future of work in the region.
Active in Rotary, on the board at Women in Tech Macedonia, and involved in building more diverse workplaces.
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