External Lens
Service · 01 · Business Diagnostics

Where the leak is, before you spend on the fix.

Most companies buy the fix before they know the problem. We start with a full 360 diagnostic in two to four weeks. Evidence, not opinion. You keep the full report and the plan, whether we work together after or not.

01 · Is this you?

If one of these sounds like your week, you are in the right place.

  • "Sales are dropping and I can't tell if it's price, positioning, or the competition."

  • "We have people problems, and they keep eating my time."

  • "I don't know if our processes, sales, or team could actually hold up if we scaled."

  • "Every day is putting out a new fire instead of a plan."

  • "I'm making decisions on gut feel because we don't have the data or the system to know for sure."

02 · What we look at

Concrete things. Not frameworks in the abstract.

Problems rarely live in one department. A margin problem might start in sales, but the root cause could sit in pricing, hiring, or procurement, sometimes all three at once. We follow the evidence across all of it, not just the part you asked us to look at.

01

The P&L, cash, and unit economics.

Where the money actually comes from. Where it leaks. What the numbers show, and what they hide.

02

The operating model.

How work moves. Who owns what. Where decisions bottleneck. Where handoffs break.

03

The commercial engine.

Pipeline math, retention, win rate, pricing. The growth story, stress-tested against the data.

04

The leadership team.

Roles, capability, span of control. Where the team is a lever, and where it is a ceiling.

03 · How we work

Five steps from a first call to a plan you can act on tomorrow.

  1. 01

    A call to listen.

    You tell us what is keeping you up at night. No form, no jargon. If it is not a fit, we say so.

  2. 02

    Two to four weeks in the numbers and on the ground.

    We meet your team, sit in on a board meeting if there is one, review the organisational structure and the competences of the people in it, and run interviews across the business. Data pulls and shop floor time where relevant. You give us access; we tell you exactly what we need and by when. Can it move faster? Yes, if you get us the data and access within 48 hours.

  3. 03

    A working session before we write anything final.

    We show you what we found. You challenge it. We adjust. The plan is co-built, not handed down.

  4. 04

    One document. Not a hundred AI-generated recommendations.

    A detailed, phased strategy with calculated ROI: what to stabilise now (0 to 6 months), what to build next (6 to 18 months), and where to aim long-term (18 to 36 months). Each action has a clear owner, a measurable outcome, and a realistic timeline.

  5. 05

    You keep the report.

    Execute it yourself, bring us back for the next phase, or hand it to someone else. The findings are yours. Nothing is locked behind us.

04 · What this is not

A diagnosis. Not the treatment.

Think of it like a medical check-up. We examine, test, and tell you exactly what is wrong and what to do about it. Executing the plan is a separate, later decision. You are not locked into anything by starting here. You can execute the plan yourself, with us, or with someone else. The findings are yours either way.

05 · Why this holds up where other reviews don't

Three things most reviews get wrong. This one fixes.

01

Built around your problem, not a template.

Most reviews start with a framework and slot your business into it. This starts with the specific thing keeping you up at night and works outward, so the plan fits your business instead of the other way around.

02

Gets to the why, not just the what.

Most reviews stop at what happened. This traces a symptom in one department back to a cause sitting somewhere else entirely, because that is usually where it actually lives.

03

Co-built, not handed down.

Most reviews hand you a list and leave. This ends with a working session where you push back on the findings before anything is final, so the plan is something you agree with, not something you were handed.

06 · Recent work

Diagnoses that changed the plan.

See all case studies →
SaaS · Hidden churn

+14%

net revenue in one quarter

A SaaS growing 40% YoY was losing 22% of ARR silently. Diagnosed the leak in 3 weeks. Fixed inside the quarter.

Founder-led · Bottleneck

12% → 55%

CEO strategic time

CEO was in 71% of decisions. Rebuilt the operating model in 8 weeks. The company kept running while the founder stepped up.

Consumer brand · Working capital

€4.2M

cash freed

A 30M EUR brand was carrying 4.2M EUR of stock it would never sell. Restructured planning. Freed cash equal to a full funding round.

Manufacturer · Full rebuild

+25%

YoY profitability

Logistics, supply, manufacturing and sales ran as four separate companies inside one. We rebuilt structure, assigned real KPIs, and delivered a full digital transformation connected end to end.

07 · What it costs

Fixed fee. Quoted after the call.

Most engagements land in the EUR 3,000 to 6,000 range, depending on scope.

Subsidised, funded spots are currently available for qualifying Macedonian SMEs. Partners cover the biggest part of the diagnostic cost. Mention it in your application below.

08 · Frequently asked questions

The questions we get before the first call.

09 · Apply for diagnostic

The read is the first move. Tell us what is keeping you up at night.

Subsidised / grant support?

Free 3-minute audit

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Take the FREE Business Diagnostics Audit and find out in 3 minutes.

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